South Africa: Edcon says Thank U to customers with launch of Groupwide loyalty programme
The Thank U Rewards programme will encompass leading retail brands across the Group
Leading clothing, footwear and textile retailer, Edcon has today launched its brand new customer rewards programme across its leading retail brands including Edgars, Edgars Active, Red Square, Boardmans, Jet, JetMart, Legit and CNA.
The new rewards programme builds on the current successful rewards initiatives run across the Group (such as the renowned CLUB programmes), but for the first time it brings all of the leading brands together into one simple proposition for customers.
Commenting on the launch of the Thank U Rewards programme, Jurgen Schreiber, CEO of Edcon, said: “We are delighted to have an opportunity to say ‘Thank You’ to our loyal customers by rewarding them for continuing to shop with us. We know that customers shop with many of our retail brands and by having a single rewards programme, they will be able to earn points even faster.”
All Thank U card customers will earn a minimum of 10 points per R1 spent whenever they use their Thank U card in any Edcon store and there will also be numerous multiple points promotions throughout the year, making it even easier for customers to accumulate points quickly.
Customers who are part of the Thank U programme will receive a new Thank U reward card from Edcon and when they have 10 000 points, shoppers can redeem their points in real time at any Edcon store by swiping their Thank U card.
Schreiber concluded, “We look forward to becoming the leading loyalty brand in South Africa as we reward our existing customers and reach out to a wider base of new shoppers through this innovative programme.”
