Nigeria: iROKING & Eskimi Partnership Announced
Brand new music site for mobile social network’s millions of users – iROKING, Africa’s number one music site announces that is has joined forces with one of the continent’s leading mobile social networks, Eskimi, to bring the very best African artists, directly to users’ mobiles. The new site, music.eskimi.com is for the exclusive use of Eskimi’s millions of users, more than 5 million of which are in Nigeria. Registered Eskimi users can download tracks from iROKING’s catalogue of 35,000+ tracks from over 400 of West Africa’s top recording artists, directly onto their mobile viamusic.eskimi.com.
The new mobi site, designed exclusively for Eskimi by iROKING, is an awesome and totally seamless experience for subscribers, who will be able to play their favourite Afrobeats songs and share to their Eskimi friends. Eskimi users can also chat with their friends whilst downloading tunes from iROKING superstars such as PSquare, Iyanya, Flavour and Bracket, thanks to an integrated header that shows new messages and alerts.
Adi Nduka-Agwu
Adi Nduka-Agwu, Head of Business Development for iROKO Partners says: “Eskimi has built a huge, online social network of people who chat about and share absolutely everything – gossip, news, music – which is where iROKING comes in. We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform”.
Vytas Paukstys, CEO of Eskimi says: “We are extremely happy to add another entertainment category for our customers. Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands”.
iROKING is West Africa’s number one music distribution platform, with over 35,0000 tracks from 400+ artists. The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month, with over 130,000,000 views across its pages.
ESKIMI is one of the largest social media platforms in Africa with more than 10 million customers. Nigeria is the largest market with more than 50% of all Eskimi users. Eskimi serves more than 1 billion impressions per month and enjoys average one hour user spend time per day. Eskimi is also known to deliver unique brand engagement marketing.
